Implementing a social media marketing strategy to engage African American young adults in an online intervention to prevent HIV and sexually transmitted infections
Learning Areas:Administer health education strategies, interventions and programs
Communication and informatics
Diversity and culture
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Describe a social media contest to promote an online intervention for sexual health education and prevention. Discuss a successful incentive and reward structure for engaging young adults to participate on popular social media pages. Identify lessons learned and future directions for using social media for HIV/STI prevention.
Keyword(s): Internet, HIV Interventions
Qualified on the content I am responsible for because: I am the responsible for the overall communication strategy for a large academic research center and several community based participatory research projects. I coordinate the online intervention component of the HOPE Project. I have worked with communities and public health organizations to integrate social media into public health practice since 2006. My research interests include online health information seeking behavior and using social media for health promotion and health education.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.