Moving from web to mobile apps for HIV prevention, testing, and treatment: Lessons learned from AIDS.gov
AIDS.gov provides federal HIV information to racial and ethnic minority communities through various social media channels. As part of the comprehensive communications strategy and in alignment with the Federal Digital Strategy, AIDS.gov has repurposed their existing online and social media health communication tools/content and developed several mobile applications to best reach their target audiences including: 1) an HIV testing and services locator app; 2) a photo sharing app to address HIV stigma; and 3) an app that allows users to customize and interact with HIV/AIDS content; and 4)a responsive website that is accessibly across multiple devices.
Ultimately, AIDS.gov has found mobile to be an effective way to share HIV information and link people to resources. In addition, mobile allows people to access HIV information on a portable, private, and personal device, bringing more freedom to users on how and when they want to interact with HIV information.
Learning Areas:Communication and informatics
Describe how the federal government is using mobile applications (“apps”) to reach people with HIV prevention, testing, and treatment information; Identify ways to assess the potential use of mobile apps as part of their communications plan; and Differentiate how people are accessing health information on desktops versus mobile devices.
Keyword(s): Health Communications
Qualified on the content I am responsible for because: I have been the Director of AIDS.gov for six year. I have lead this program since its inception.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.