Online Program

Under 21: Why we drink

Wednesday, November 6, 2013 : 12:38 p.m. - 12:42 p.m.

Devin Madden, MPH, Department of Health Evidence and Policy, Mount Sinai School of Medicine, New York, NY
Laena Orkin, MPH, Partnership for a Healthier NYC, New York, NY
Christine Mendoza, Educational Video Center, new york
Mekael Williams, Educational Video Center, New York, NY
Malvin Nunez, Educational Video Center, New York, NY
Wei Hua, New York, NY
Kira Gregg, Educational Video Center, New York, NY
Xinyao Lin, Educational Video Center, New York, NY
Xiao Shan Lui, Educational Video Center, New York, NY
Jasmin Tate, Educational Video Center, New York, NY
Kenneth Naughton, Educational Video Center, New York, NY
Melvin Reyes, Educational Video Center, New York, NY
This documentary is an intimate portrait of how two NYC youth get access to alcohol, why they drink, and the potential consequences. Taking the spotlight off the individual consumer, this documentary explores how the drinking culture and oversaturation of alcohol ads in the Lower East Side and Upper East Side influence young people from these neighborhoods. The documentary gives audience members (youth, community members, key stakeholders and informants working in diverse fields) a look at the impact and accessibility of alcohol in the community through: 1) revealing results from producer-driven environmental scans that assessed the number of alcohol promotions present in a distinct-block radius; 2) showcasing the perspectives of community members and key informants through formal interviews and street interviews; 3) highlighting the experiences of two youth producers by letting them share their personal narratives; 4) providing access to larger youth-dialogue on alcohol marketing and promotion tactics.

Learning Areas:

Public health or related education
Social and behavioral sciences

Learning Objectives:
Identify the harms associated with underage drinking. Assess community environments and how they promote alcohol consumption.

Keyword(s): Alcohol, Community

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the Project Manager for a CDC-funded Community Transformation Grant, spearheading a coalition that focuses on alcohol as a priority area in the borough of Manhattan. Among my professional interests has been youth development and community engagement, and raising awareness on public health topics through these channels.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.