Online Program

Lessons learned from local, national and global campaigns to change alcohol, food and beverage and tobacco industries influence on health education

Wednesday, November 6, 2013 : 11:30 a.m. - 11:50 a.m.

Nicholas Freudenberg, DrPH, School of Public Health, City University of New York, Hunter College, New York, NY
The alcohol, tobacco and food and beverage industries have become the leading global providers of public information about their products and their effects on health, spending far more than governments or public health agencies to disseminate messages to consumers. In 2011, the United Nations and the World Health Organization recognized non-communicable diseases(NCDs) as the primary health threat of the 21st century in both developed and developing nations. WHO also identified alcohol, tobacco and unhealthy food as primary drivers of these increases. Following presentations on the roles of the tobacco, alcohol and food industry in marketing products and lifestyles that contribute to NCDs, this presentation will analyze the key lessons learned from recent local, national and global health campaigns to alter the marketing and educational practices of these industries. It will assess the effectiveness of strategies such as corporate partnerships, voluntary and mandatory marketing standards, counter-advertising, and calls for corporate social responsibility within and across the three industries. Finally, the session will propose roles that health educators and their professional organizations can play in the development of ethical and effective responses to corporate influences on alcohol, nutrition and tobacco education.

Learning Areas:

Advocacy for health and health education
Chronic disease management and prevention
Ethics, professional and legal requirements
Public health or related public policy

Learning Objectives:
Describe 3 similarities and 3 differences between the health education approaches of the alcohol, food and beverage and tobacco industries. Describe 2 specific consequences of the health influence of the three industries education and marketing campaigns on global population health. Identify 3 specific advocacy strategies that health educators and health education professionals organizations can employ to develop effective and ethical responses to corporate global influences on alcohol, nutrition and tobacco education.

Keyword(s): Advocacy, Disease Prevention

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have published several articles on this topic, written a book on it and work as a researcher in this field.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.