Online Program

Text2BHealthy: A case study of planning, implementing, and evaluating a targeted text-based nutrition education program

Saturday, November 2, 2013 : 10:45 a.m. - 11:45 a.m.

Stephanie Grutzmacher, PhD, Department of Family Studies, School of Public Health, University of Maryland, College Park, MD
This presentation will describe the Text2BHealthy program (including participant recruitment, message design, and program evaluation) and explain the many lessons learned and challenges in using a text-message program with a low-income audience.

Learning Areas:

Administer health education strategies, interventions and programs
Conduct evaluation related to programs, research, and other areas of practice
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Public health or related education
Public health or related research

Learning Objectives:
Explain the components necessary to implement a text message-based health program after learning about Text2BHealthy’s process of recruitment, focus groups, implementation of program, and evaluation process.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Responsible for planning and conducting program evaluation for the Text2BHealthy program.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.