Healthy people 2020: Sharing implementation strategies via online community storytelling to reach national health objectives
Methods: The launch of an online database will include stories developed through the HP2020 Community Innovations Project and the "Who's Leading the Leading Health Indicators?" series, representing a range of HP2020 Topic Areas, audiences served, geographic locations, and types of organizations. Additional stories will be submitted by the public on HealthyPeople.gov. Story submissions will be evaluated using specific criteria, including the portrayal of innovation and partnership and the evidence-based approaches used in planning, implementing, or evaluating the program.
Results: Presenters will discuss a content analysis of stories and metrics analyzing the uptake of these tools.
Conclusions: This presentation focuses on how a national health initiative uses narrative as an outreach and implementation strategy and on lessons learned for local, state, and federal organizations interested in using storytelling for communicating complex health issues.
Learning Areas:Administer health education strategies, interventions and programs
Chronic disease management and prevention
Communication and informatics
Planning of health education strategies, interventions, and programs
Public health or related education
Identify communites around the country making progress toward Healthy People 2020 targets
Keyword(s): Communication Technology, Health Promotion
Qualified on the content I am responsible for because: I am the US Department of Health and Human Services' lead for the development and production of the Healthy People 2020 Sharing Library and Interactive Map.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.