A prescription for internet access: Appealing to older adults through social media networks to combat colorectal cancer
Learning Areas:Communication and informatics
Social and behavioral sciences
Explain the value of using social media networks as a tool to inform aging populations about colorectal cancer risk and prevention Identify differences of social media usage to seek cancer information among aging populations in the United States Analyze the outcome of the study and propose steps to further investigate how social media networks can inform, educate and engage aging populations about colorectal cancer risk and prevention
Keyword(s): Health Communications, Adult Health
Qualified on the content I am responsible for because: I am currently principal investigator for a National Cancer Institute career development award that focuses on health promotion and communication of colorectal cancer risk and prevention through urban churches. In addition to this, I also managed a pilot study for my dissertation as a doctoral student where I conducted an experiment that involved looking at African American women's information processing of religious symbols in breast cancer advertisements and whether this had impact on behavior intention.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.