Online Program

Planning for evaluation

Sunday, November 3, 2013 : 9:45 a.m. - 10:45 a.m.

Alison K. Herrmann, PhD, UCLA Kaiser Permanente Center for Health Equity; UCLA Cancer Prevention & Control Reseach Network, UCLA Fielding School of Public Health, Los Angeles, CA
Burton O. Cowgill, PhD, UCLA Prevention Research Center, UCLA Fielding School of Public Health, Los Angeles, CA
Evaluation is critical to determining whether or not a program has produced the desired outcome(s). In practice, evaluation is commonly considered as the final step in the program planning and implementation process. In order to conduct an effective and informative program evaluation however, it is important to focus on evaluation from the very beginning of both the program planning and implementation processes. This section of the workshop will focus on the process of planning a successful program evaluation. Participants will: (1) be introduced to different types of evaluation and discuss when each type would be most appropriate, (2) review the importance of conducting both process and outcome evaluation and distinguish between the types of questions each aims to answer, (3) practice developing appropriate, measurable outcomes related to program objectives, and (4) practice matching evaluation methods with program objectives and activities.

Learning Areas:

Conduct evaluation related to programs, research, and other areas of practice
Program planning

Learning Objectives:
Define different types of evaluation Explain the difference between process evaluation and outcome evaluation questions Identify measurable outcomes that are linked to each program objectives Compare methods to match program objectives and activities

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have been involved with the evaluation of multiple organizational and community-based interventions and programs through my position as the Project Director of the UCLA Prevention Research Center. Projects include school-based obesity prevention interventions, adolescent alcohol prevention programs, and after school nutrition and physical activity programs.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.