Online Program

Winnable community transformation grant strategies:Local priorities & perceptions

Monday, November 4, 2013

Rebecca H. Reeve, PhD, CHES, UNC Asheville, NC Center for Health and Wellness, Asheville, NC
Jill Simmerman, MPH, Community Transformation Grant Project of NC, Buncombe County Department of Health, Asheville, NC
David Gardner, DA, UNC Asheville, NC Center for Health & Wellness, Asheville, NC
Hillary Murphy, NC Center for Health & Wellenss, UNC Asheville, Asheville, NC
North Carolina's Community Transformation Grant Project (CTGP) has divided 98 counties with 83 local health departments into ten regions . Region 2 comprises 11 counties and 9 local health departments in the western part of the state. In order to understand the climate in each of the counties within the region a “Winnability Assessment” of 9 selected CTGP strategies was conducted across the region in the Fall of 2012. Fifty community representatives from five community sectors across the counties were identified as key informants for on site interviews. The interviews provided an opportunity to promote awareness of CTGP and determine how Region 2 work might best be prioritized across and within counties. Interviews would both inform leaders about CTPG and capture opinions and advice from local experts before high visibility efforts were implemented in any county. An evidence-based community-driven approach to prioritize “winnable” policies was modified to apply a ranking and scoring process to quantify the “winnability” of each CTGP strategy across the factors of culture, infrastructure, leadership support and current funding. Forty-five (90%) of the key informants completed interviews and both quantitative (3 most winnable, 3 least winnable) and qualitative results (comments on why and how)regionally and by county will be presented. Discussion will include lessons learned about the nature of the CTGP strategies from a local perspective as well as local perceptions of health as an economic development tool, ability of multiple sectors to pull together, and the ability to secure and leverage local resources.

Learning Areas:

Advocacy for health and health education
Assessment of individual and community needs for health education
Chronic disease management and prevention
Implementation of health education strategies, interventions and programs
Public health or related public policy

Learning Objectives:
Describe four factors in winabilty of environmental change strategies. Assess the applicability of winnability assessment to one's own local advocacy efforts.

Keyword(s): Policy/Policy Development, Community Involvement

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have over 30 years of experience in public health and public education including serving as a PI or director of federal state and RWJF grants related to policy in tobacco, alcohol and school health policy. I have demonstrated expertise in organizational and local, state and federal policy analysis, implementation and evaluation and have held management positions in hospital, government agency and higher education settings.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.