Online Program


Tuesday, November 5, 2013 : 12:39 p.m. - 12:48 p.m.

Jennifer Riesco, Office of Community Health, Orange County Health Department, Orlando, FL
Cheri Rufener, Office of Community Health, Orange County Health Department, Orlando, FL
Kevin Sherin, MD, Orange County Health Department, Orlando, FL
The ASHES television spot was created as the anchor piece of a broader public health education campaign (allintoclearnair)geared toward tobacco-related policy, systems and environmental changes. The spot features children playing in a public park while in the background one hears the sound of children singing Ring Around the Roses. As the camera zooms out there are children wearing gas masks while playing on playground equiptment. Additionally we see people, also wearing gas masks, enjoying outdoor activities in the park. A mother can be seen pushing a stroller while a father and son enjoy a game of catch. There are also joggers and walkers wearing gas masks as well. The narrator (voice-over) which is also a child communicates the public health message that second-hand smoke contains 7000 chemicals, 70 of which can cause cancer. The spot ends with the voice of a child urging the public to make parks, workplaces and public spaces smoke-free.

Learning Areas:

Advocacy for health and health education
Environmental health sciences
Public health or related education
Public health or related public policy

Learning Objectives:
Describe the amount of chemicals and cancer-causing agents in second-hand. Identify the health education web site where he/she can obtain further tobacco related information and resources to positively impact this critical public health issue. Describe the importance of making public spaces smoke-free. Explain the public health issues that result from exposure to second-hand smoke.

Keyword(s): Tobacco, Behavior Modification

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: As the marketing coordinator of the all in Project I was responsible for the oversight, development, execution and evaluation of all public health marketing and health promotion activities related to the project. In addition, I worked closely with the production agency to coordinate the TV spot and to ensure the message reflected our project goals while meeting our desired outcomes.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.