Online Program

Older women's preferences for information to support healthy choices for alcohol use and physical activity: A discrete choice experiment

Tuesday, November 5, 2013

Susan Houghton, PhD, Heller School of Social Policy and Management, Brandeis University, Waltham, MA
Health information offered to older women to inform healthy lifestyle choices that support self-management of their chronic conditions can promote healthy aging. Primary care providers are important sources of healthy lifestyle information but less than half of older women receive such information from their physicians. Physicians site barriers including limitation on office visit time and lack of reimbursement. This research considers another barrier: Are women influenced by primary care providers' healthy lifestyle recommendations, or do they prefer information from other sources? The conceptual model is drawn from social network and communication theory, linked to concepts from the field of decision-making and behavioral economics. This framework guides this study's analysis of older women's choice in health information, to examine: 1) do attributes of health information predict older women's choice of health information, and 2) are there differences in preferred attributes when women choose information related to physical activity compared to healthy alcohol use? A discrete choice experiment (DCE) was conducted with a sample of 110 women 65 and older in a primary care setting, to measure women's health information preferences. Respondents highly preferred information suggested by their physician compared to other sources, and preferred group classes to learn about exercise but chose printed materials to learn about alcohol use. This study found that the physician is the most influential source of information to promote an older woman's healthy aging, suggesting that chronic disease self-management programs should carefully sustain a primary role for the physician in providing health information to older women.

Learning Areas:

Chronic disease management and prevention
Implementation of health education strategies, interventions and programs

Learning Objectives:
Describe older women's preferences for attributes of health information to support healthy alcohol use and physical activity. Compare differences in older women's preferences for information intended to support healthy alcohol use compared to physical activity. Describe the use of a discrete choice experiment to measure older women's informational social support preferences in a primary care setting.

Keyword(s): Health Information, Primary Care

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am a doctoral student serving as principal investigator of research of older women's health information preferences in a primary care setting, using a discrete choice experiment.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.