Online Program


Wednesday, November 6, 2013 : 10:30 a.m. - 10:50 a.m.

Tammy Pilisuk, MPH, California Department of Public Health, Richmond, CA
This documentary addresses the growing proportion of parents who question the value and safety of vaccinating their children. Despite a preponderance of scientific evidence supporting vaccine safety and exonerating vaccines from any link to autism, fears and myths remain widespread--particularly among affluent, well-educated parents. This film seeks to examine and debunk fears which "seem" like cultural norms by introducing parents who have had first-hand experiences with vaccine-preventable diseases. Also featured are medical experts who empathize with parents, changing the historically paternalistic attitude of physicians and public health officials' messaging on immunizations. The film is intended to engage, entertain and be a thought-provoking experience for parents who are hesitant, confused, or concerned about vaccines.

Learning Areas:

Advocacy for health and health education
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Public health or related education

Learning Objectives:
Differentiate between common misconceptions about vaccines and vaccine safety and the science. Identify messages that resonate with concerned parents, including relatable stories from other parents who have been touched by a vaccine-preventable disease.

Keyword(s): Immunizations, Pediatrics

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I work as a health educator working for several years on debunking myths about vaccines and appropriate communication strategies for providers. I was project manager for this documentary film project, including locating experts to interview and planning the scope of the film.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.