Online Program

Outreach and Enrollment Lessons from the Massachusetts Health Reform Experience

Monday, November 4, 2013 : 2:30 p.m. - 2:50 p.m.

Brian Rosman, JD, Health Care for All, Boston, MA
In 2006, Massachusetts enacted health reform legislation that became the model for the coverage provisions of the ACA. In the first 18 months of implementation, some 280,000 people enrolled in coverage through Medicaid and new programs sponsored by the Health Connector, the state's exchange. This success was helped by a broad community-based outreach effort focused on hard-to-reach populations, particularly immigrants and low English proficiency people. These efforts can inform groups in other states working on ACA enrollment activities.

Learning Areas:

Implementation of health education strategies, interventions and programs

Learning Objectives:
Identify the strategies used in Massachusetts to conduct health coverage outreach following passage of its state health reform in 2006. Assess if these strategies would be useful in other states working to enroll people in health coverage under the ACA.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have closely observed implementation of the Massachusetts health reform law, with a focus on the outreach efforts. At Health Care For All, we coordinated a number of outreach activities, and I was a regular speaker at state-sponsored training sessions for outreach staff. I participated in several studies of the work, and have published and spoken at numerous state and national forums about this issue.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.