Online Program

Outreach and Education Strategies to reach Eligible Uninsured Latino Populations

Monday, November 4, 2013 : 3:10 p.m. - 3:30 p.m.

Xochitl Castaneda, MA, Health Initiative of the Americas, Berkeley, CA
The Health Initiative of the Americas (HIA), a program of UC Berkeley School of Public Health, will share its outreach and education strategies to reach and enroll eligible uninsured Latino populations. Effective communication requires appropriate messages, messengers, and methods. Some Latino groups, especially those with immigrant background, are more vulnerable than others due to preexisting health, social and living condition disparities. HIA's outreach strategies take into account the social determinants of health for this population. Such determinants include language barriers, risk perception, cultural values, socio-economics, literacy level, and the lack of understanding of the complex U.S. health system and enrollment procedures. By simplifying enrollment procedures and developing trust, HIA has been able to successfully reach “hardly-reached” Latinos in California.

Learning Areas:

Public health or related public policy

Learning Objectives:
Describe HIA’s strategies to build relationships with community-based organizations (CBOs), local leaders, and other stakeholders to develop trust and community ties. Explain how to create messages and communications that are relevant to the socio-economic realities of the target population.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have published over 150 manuscripts, served as a consultant for more than 30 national and international institutions, and have been awarded the National Spirit Award for my initiative to improve the quality of life among Latinos in the U.S. I am the Director of HIA and have led the creation of several binational health programs, one of the largest mobilization efforts that have provided medical services to thousands of Latinos.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.