Online Program

Road safety challenges in urban India: Perspectives of Indian employees of a multinational corporation

Wednesday, November 6, 2013 : 11:00 a.m. - 11:15 a.m.

Sara Jacoby, MSN, MPH, School of Nursing, University of Pennsylvania, Philadelphia, PA
Flaura K. Winston, MD, PhD, The Center for Injury Research and Prevention, The Children's Hospital of Philadelphia, Philadelphia, PA
Therese Richmond, PhD, CRNP, FAAN, School of Nursing, University of Pennsylvania, Philadelphia, PA
Background: India's road traffic traffic injury/fatality rates have increased over the past decade. We sought to understand the road use experiences of Indian employees of a multinational corporation in navigating roads, exposures to road traffic injuries, and strategies they perceive would enhance road safety. Methods: Six focus group interviews were conducted with 75 adult employees in 4 different corporate offices in the cities of Bangalore and Pune in April, 2013. Focus groups were facilitated by academic researchers. After informed consent participants completed a brief written survey about road/vehicle use/road safety behaviors. Other than participants, no corporate personnel were present or given access to focus group recordings/transcripts. Qualitative descriptive analysis was used to identify salient categories and themes. Results: Themes that emerge highlight: comingling of diverse vehicles and pedestrians pose differential risk on roadways, insufficient infrastructure for population growth, lack of shared and enforced rules, limited public transportation, temporal variations in road risk, lack of safety behaviors (mobile phone use, limited helmet/seatbelt use), and exposure to crashes result in unrelenting stress for road users. Recommendations elicited from participants include: delivery of road safety education in an interactive manner, enforcing rules on corporate campuses, highlighting employees who embody safety practices and those who consistently engage in unsafe practices, stricter enactment of government licensing, testing and education, and heightened individual discipline. Conclusions: The findings of this study highlight the complexities of navigating roads in urban India and point to targeted interventions at the individual, employer, and government level to improve road safety.

Learning Areas:

Assessment of individual and community needs for health education
Public health or related research

Learning Objectives:
Describe the perspectives of Indian employees of a multinational corporation about the road traffic environment and safety behaviors in two urban cities in India. Describe participant elicited recommendations to improve road safety that can be implemented by employers, government and individuals.

Keyword(s): Injury Control, Motor Vehicles

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am a doctoral candidate with experience working on data collection and analysis of several federally and institutionally funded grants focusing injury prevention and response. I have been involved in all aspects of the research described in this abstract including facilitating data collection in India.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

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