Online Program

Making the case for community health with media advocacy

Monday, November 4, 2013 : 2:50 p.m. - 3:10 p.m.

Pamela Mejia, MPH, MS, Research Team, Berkeley Media Studies Group, Berkeley, CA
This presentation offers an overview of media advocacy and public health framing concepts. Among other topics, we will address the value of using media to engage policy makers around public health and social justice issues, as well as strategies for reframing public health issues toward meaningful policy change. We will discuss in depth a case study that applies many of these principles to help practitioners contextualize and more concretely understand them, and discuss how these principles can be applied to work in which audience members are engaged.

Learning Areas:

Communication and informatics

Learning Objectives:
Define the news media’s role in shaping debates on community health. Explain the value of engaging the news media strategically to advance policy goals. Identify opportunities to engage the news media to advance your policy goals.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have been a research associate with the Berkeley Media Studies Group for more than 3 years, during which time I have conducted research, written papers, and given presentations to a variety of audiences around the country on multiple aspects of media advocacy as it relates to a number of public health and social justice topics.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.