Online Program

Conservative Prescribing Meets Medication Marketing Realities

Tuesday, November 5, 2013 : 8:30 a.m. - 8:50 a.m.

Gordon Schiff, MD, Division of General Internal Medicine, Brigham and Women's Hospital, Boston, MA
In the past decade, patients and prescribers of drugs have been stunned by a series of studies showing that broad use of many new and frequently-prescribed medications was, on balance either harmful or not beneficial. We have developed 24 Principles of Conservative Prescribing that harvest the lessons from these experiences and outlines 24 principles in six domains for prescribers to learn and practice to avoid many of the pitfalls leading to excessive and harmful prescribing. We will discuss external influences that may affect physicians prescribing including those intentionally designed to promote medication use beyond areas where evidence can support its use via misleading marketing, and conflicts of interest

Learning Areas:

Chronic disease management and prevention
Public health or related public policy

Learning Objectives:
List Domains and Principles of conservative prescribing. Identify barriers to optimal application of conservative prescribing principles.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Author of papers on this topic in peer reviewed literature.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.