Online Program

Using Technological Innovations to Promote Healthy Communities and Racial and Ethnic Health Equity in the United States

Monday, November 4, 2013 : 8:30 a.m. - 8:50 a.m.

Gillian Barclay, DDS, MPH, PhD, Aetna Foundation, Hartford, CT
Nelson Rosenbaum, BA, MA, PhD, My Health World, Besthesda, MD
Lori Rose Benson, BA, MA, Healthy Lifestyles, YMCA of Greater NY, New York, NY
Denise Stevens, PhD, MATRIX Public Health Consultants, Inc, New Haven, CT
Mobile health (mHealth) and the use of social media through gaming are increasingly popular strategies to use mobile devices to improve health outcomes, and new technology and innovative changes to existing platforms are helping to revolutionize the field of public health. Public health applications of mobile health technology and the use of social media are evolving to address community-level prevention of chronic, non-communicable diseases. In particular, mHealth and the use of social media can be used effectively to improve the health of minority communities in the US, as well as to contribute to efforts to promote racial and ethnic health equity at the community level. This session will show how mHealth can be used to improve community health outcomes as part of public health interventions. It will also demonstrate how theory-based interventions using mHealth and social media can be used to improve community health outcomes for minority communities, as well as contribute to strategies to promote racial and ethnic health equity at the community level.

Learning Areas:

Chronic disease management and prevention
Diversity and culture
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Program planning
Public health or related public policy

Learning Objectives:
Explain the rationale for using mobile health (mHealth) and social media for community-level chronic disease prevention in the United States. Demonstrate how the use of mHealth apps and gaming through social media can promote healthful choices for nutrition and physical activity at the community level, specifically within low income and minority communities in the United States. Discuss and describe how mHealth strategies can be used in efforts to promote racial and ethnic health equity.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am Vice president of the Aetna Foundation which has a core focus on the use of mobile health (mHealth) and social media for improving community health outcomes. I have led the development of national initiative on mHealth and social media with a focus on underserved and minority communities and served as a convener at national meetings for elevating the use of mHealth for improved wellness and health equity for minority communities in the US.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.