Online Program

Capturing a reporter’s attention

Monday, November 4, 2013 : 10:30 a.m. - 10:50 a.m.

Kay Lazar, The Boston Globe, Dorchester, MA
As a health reporter, this presenter will discuss strategies to craft relevant, compelling story pitches to journalists: what works, what doesn't work, and the need to increasingly think multi-media in your approach.

Learning Areas:

Communication and informatics

Learning Objectives:
Identify timely health stories that are of interest to the general public. Formulate a plan for communicating with reporters. Design a complete, compelling and concise pitch.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have been a news reporter for more than two decades and have specialized in health reporting for many of those years, most recently as a public health reporter at The Boston Globe.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.