Online Program

Media Advocacy: Breaking through the Crowded News Cycle

Monday, November 4, 2013 : 11:30 a.m. - 11:50 a.m.

Michael Yudell, PhD, MPH, Department of Community Health and Prevention, Drexel University School of Public Health, Philadelphia, PA
Launched in fall of 2011, “The Public's Health” is the nation's only blog/column in a major U.S. newspaper dedicated solely to public health issues. It appears both online and in print in The Philadelphia Inquirer. This presentation will provide a description of what happens when “public health people” enter the world of journalism, and the challenges, opportunities, and lessons learned therein. Strategies for establishing similar partnerships with local new media outlets will be discussed.

Learning Areas:

Communication and informatics

Learning Objectives:
Describe challenges non-journalist may face when writing about public health for a local newspaper, and strategies to overcome them. Discuss strategies for forging partnerships with local news media outlets.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the co-creator of, regular contributor to, The Public’s Health—the public/health blog column with the Philadelphia Inquirer which is the subject of the presentation.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.