Online Program

Social Marketing and Health Communication Campaigns (Organized by HCWG)

Monday, November 4, 2013: 10:30 a.m. - 12:00 p.m.
This session will highlight social marketing and health communication campaigns that utilize a variety of creative strategies and target various health topics and populations.
Session Objectives: Evaluate the effectiveness of new social media campaigns in changing health attitudes, intentions, and behaviors. Describe how social marketing and social media can influence campaign development and implementation.

Applying content analysis methodology to examine news media coverage of obesity, physical activity, and nutrition topics in two CPPW grantee communities   
Amanda Dudley, MPH, Derek Inokuchi, MHS, CHES, Thomas Lehman, MA, Rebecca Ledsky, MBA, Michelle Jones-Bell, MA and Roksolana Gishta, MPH
Online promotion of the smokefree txt text messaging smoking cessation program: Strategies and lessons learned   
Amy Sanders, MA, Brian Keefe, MA, Shani Taylor, MHS, Samantha Post, MPH, Allison Nemec, Yvonne Hunt, PhD, MPH and Erik Augustson, PhD, MPH
Reality check: Evaluating the impact of a parent-focused underage drinking prevention campaign   
Erin Dillon, MA, Gisela Rots, MSc, Scott Formica, MA, Amy Dunaway, MPH, MA, Stacey King, MS and Keisha Ormond, MPH
Evaluation of the acceptance journeys campaign: Results from a rolling cross sectional evaluation with 3 comparison groups   
Shawnika J. Hull, PhD, Anneke Mohr, MPH, MSW, Mari Gasiorowicz, M.A., Gary Hollander, PhD and William L. Jeffries, PhD MPH MA

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH) , Masters Certified Health Education Specialist (MCHES)