141st APHA Annual Meeting

In This section

277639
Latino youth media institute leading the way to a healthier Springfield

Tuesday, November 5, 2013

Zydalis Zayas, BA , WGBY Western New England Public Television, Springfield, MA
John Rivas , WGBY Western New England Public Television, Springfield, MA
Vanessa Pabon , WGBY Western New England Public Television, Springfield, MA
Aline Gubrium, PhD , School of Public Health and Health Sciences, University of Massachusetts Amherst, Belchertown, MA
Over the past years the Springfield, MA public television station has supported an ongoing dialogue with members of diverse communities. In an effort to address community-identified issues, WGBY launched the Latino Youth Media Institute (LYMI) and adopted a community-based digital storytelling project, “Telling Our Legacies Digitally” (TOLD), as part of their community engagement activities. LYMI trains youth in new media skills as part of a collaborative community health promotion effort and has three goals:

1. To teach skills and raise aspirations for Latino youth; 2. To create health promotion programming and content that explores the vibrant social and family networks of the participants; and 3. To build upon the regional sense of community within and outside of the diverse Latino community in Springfield.

TOLD is a community-based digital storytelling project that encourages workshop participants to share and produce their own personal story using inexpensive digital technology. In the workshop process participants learn a variety of skills in a hands-on, teambuilding approach and are guided through a process to ultimately produce their own digital stories. At the end of the workshop, LYMI/TOLD organizes a public screening, with peers and family, and community members invited to attend. Although, the digital stories produced are remarkable for health communication efforts, in this presentation we emphasize the workshop process, which is often healing, health promoting, and transformational for participants. It gives voice to the voiceless, strengthens literacy skills, stimulates dialogue, develops relationships and leadership skills, and builds community.

Learning Areas:
Advocacy for health and health education
Assessment of individual and community needs for health education
Communication and informatics
Implementation of health education strategies, interventions and programs
Public health or related public policy
Social and behavioral sciences

Learning Objectives:
Describe youth participation in a community-based health effort that harnesses new media technologies for health assessment, outreach, promotion, and advocacy/action. Discuss key findings from LYMI projects related to the promotion of health, wellbeing, and social justice. Identify and review the uses of digital storytelling for extending collaborative approaches in health communication with communities of color to address health disparities. Provide supportive descriptions and best practices to strengthen partnerships between academic institutions and community organizations in conducting this work.

Keywords: Youth, New Technology

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Zydalis lives is alumni of WGBY’s Latino Youth Media Institute. She works part-time at WGBY on community media projects. She co-hosted the Western MA Hispanic Foundation Gala and the ToolKit to Success: Youth Summit. She has co-led other youth media workshops, assisted in behind the scenes camera and production work for Schools Match Wits at WGBY. She hand as recently been trained to teach and demo PBS KIDS lab games (pbskids.org/lab) to pre-school age children.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.