141st APHA Annual Meeting

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Evaluation of social media sites such as facebook and twitter of a dental public health association

Monday, November 4, 2013

Claudia A. Serna, DDS, RDH, MPH , Department of Health Promotion and Disease Prevention, Florida International University, Miami, FL
Social media has enhanced communication between dental public health individuals and organizations because of the interaction, communication and sharing of information. This paper will explain the evaluation process of two social media sites, Facebook and Twitter, of a dental public health association after six months of implementation. Elements taken into consideration in the evaluation process were: Fidelity- implementation of the site matched the intended purpose. Creating awareness of dental public health issues by reaching members as well as the general public was achieved. Dose delivered- extent of information distributed. Relevant information was posted an average of three times per week. Dose received- the number of times the content was viewed, commented on, or a post was shared. Facebook reported an average of 50 people/pages who were engaged in each post, while Twitter reported 10 mentions and retweets. Reach- number of likes/followers. These pages have recruited more than 50% of their members, while also engaging other nonmembers. Also, the majority of people who engaged with these sites are between the ages of 25 and 44. Recruitment- procedures to recruit participants on these sites. Information about the pages were posted onto other pages, written in the newsletter, and passed on through word of mouth. Context- barriers.A limitation of these sites is that only 34% of internet users, age 65 and older, use social media. These evaluation steps can provide further guidance for the assessment of other dental public health social media sites in other to provide better oral health information and education.

Learning Areas:
Communication and informatics
Conduct evaluation related to programs, research, and other areas of practice
Implementation of health education strategies, interventions and programs
Public health or related education
Social and behavioral sciences

Learning Objectives:
Describe the evaluation process regarding two dental public health social media sites of a dental public health association.

Keywords: Oral Health, Health Communications

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I've been working in the field of social media for four years with different institutions and associations.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.