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279064
A novel approach for data collection evaluating doctor and patient preferences for wearing a daily disposable contact lens for astigmatism
Seven hundred doctors were invited to participate in an IMA for a new contact lens product and asked to give feedback on product performance via a survey.
Ninety-four doctors fitting 333 patients with the product participated in the survey and were given the following response method options: smart phone app, online website or facsimile. Patients fitted were new, current reusable and current DD wearers with astigmatism.
The survey was conducted in the USA and questioned both doctor and patient respondents about their reason for choosing a daily disposable (DD) contact lens for astigmatism.
Doctors and patients were given up to five possible choices about their reason for choosing a DD contact lens for astigmatism. Doctors were instructed to select all reasons that apply when prescribing a DD contact lens for astigmatism and patients were instructed to select one reason for wearing a DD contact lens for astigmatism.
Doctors were asked to record their patient's willingness to trial the DD contact lens for astigmatism after they gave their recommendation.
Of surveys collected, 67% (222) were completed using a smart phone app vs. 20% (65) online website and 13% (46) facsimile.
Learning Objectives:
Demonstrate a novel approach using smart phone apps to collect data from participating doctors and patients during an In Market Assessment (IMA) and to report doctor and patient preferences for using a daily disposable contact lens for astigmatism.
Qualified on the content I am responsible for because: Dr. Ball is a graduate of the University of Houston. He completed an optometric residency at the Bascom Palmer Eye Institute. After residency, Dr. Ball joined the clinical staff at Beth Israel Deaconess Medical Center, teaching hospital of Harvard Medical School. He was an adjunct clinical faculty member at the New England College of Optometry until becoming Associate Director of Professional Affairs for VISTAKON, Johnson & Johnson Vision Care, INC.
Any relevant financial relationships? Yes
| Name of Organization | Clinical/Research Area | Type of relationship |
|---|---|---|
| JJVCI | Vision Care | Employment (includes retainer) |
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.