141st APHA Annual Meeting

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282674
Successful advocacy for condoms in adult films: Guerrilla tactics on the streets of la to challenge voter misinformation

Tuesday, November 5, 2013 : 3:10 PM - 3:30 PM

James Vellequette , Condom Nation, AIDS Healthcare Foundation, Los Angeles, CA
Whitney Engeran-Cordova , Public Health Division, AIDS Healthcare Foundation
All major public health organizations promote condom use as a best practice in preventing HIV and sexually transmitted infections (STIs). To raise awareness about the importance of condom use, the AIDS Healthcare Foundation launched a free condom distribution nationwide bus tour, known as the Condom Nation Tour. Once the AIDS Healthcare Foundation and other activists succeeded in getting Measure B onto the Los Angeles County ballot, known as the Safer Sex in the Adult Film Industry Act, they partnered with the Condom Nation Tour to reach out to Angelinos with campaign messages that promoted health and safety in the adult film industry (AFI). The purpose of the partnership was to bring public awareness to Angelinos about the AFI's current industry practices of ignoring regulations and subsequently experiencing epidemic rates of STIs. In this presentation, the panelist will describe how the Condom Nation Tour infrastructure supported Measure B. The panelist will discuss how the tour mobilized volunteers to promote health and safety in the AFI through the medium of free condoms and pamphlets. The panelist will also discuss the misinformation encountered from the opposition, and how it was addressed through street advocacy. The panelist will describe the specific ways that the AFI sought to mislead voters and how these were efforts were counteracted through references of respected medical associations. Lastly, the panelist will discuss their focus on early voters in key neighborhoods, and how this strategy helped to get early positive election results that eventually carried the day.

Learning Areas:
Advocacy for health and health education
Implementation of health education strategies, interventions and programs
Occupational health and safety
Planning of health education strategies, interventions, and programs
Public health or related laws, regulations, standards, or guidelines
Public health or related public policy

Learning Objectives:
Describe the use of the Condom Nation Tour, an existing public health infrastructure, to conduct grassroots voter outreach throughout Los Angeles County Identify the tactics used to correct voter misinformation, through street advocacy and direct distribution

Keywords: HIV/AIDS, Advocacy

Presenting author's disclosure statement:

Not Answered