Dissemination of truvada-related health information through twitter
Publicly-available Tweets that contained the keyword “Truvada” were collected through DiscoverText, a cloud-based text analytic platform. A total of 1,435 Tweets posted between November 15 and December 27, 2012 were collected. Through data de-duplication, we detected 123 clusters which contained multiple Tweets of the same content.
We selected and analyzed twelve randomly selected clusters of tweets in English. Tweets about Truvada were posted by individual users as well as organizations who have established a presence on Twitter. For example, in one of the most populated clusters, tweets were linked to content posted on a pornography site. Most tweets shared links and referenced articles about Truvada from other websites.
Our results suggest that little balanced and accurate medical information was provided through the Tweet clusters examined. The thematic content most often present concerned behavior change due to product use, with Truvada being positioned as a perceived substitute for condom use. Misleading and sensationalist “headlines” were not uncommon in larger clusters.
Social and behavioral sciences
Systems thinking models (conceptual and theoretical models), applications related to public health
Identify social media representations about Truvada. Analyze Twitter status updates mentioning "Truvada" to explore dissemination of health information. Demonstrate that misleading and inadequate information about PrEP is common on Twitter.
Keywords: Health Information, Media
Qualified on the content I am responsible for because: I am a PhD candidate and research fellow at the Annenberg School for Communication, University of Southern California. I have been involved in a couple of research programs focusing on health communication. I am also the author or co-author of several papers related to health communication and technology. Among my scientific interests has been health communication technology, in particular focusing on use of social media for information seeking and dissemination.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.