Becoming baby-friendly: Improving breastfeeding support in US hospitals

This 16.5 minute video tells the story of four hospitals as they begin their journey to Baby-Friendly status through their work in the Best Fed Beginnings project. Breastfeeding provides many well-documented health benefits for babies and mothers. Yet breastfeeding rates remain low in the United States. Responding to the Surgeon General's Call to Action to Promote Breastfeeding Quality, the Best Fed Beginnings initiative is helping hospitals improve breastfeeding rates by improving maternity practices to better support mothers who choose to breastfeed. Sponsored by the CDC and conducted by NICHQ (the National Initiative for Children's Healthcare Quality), Best Fed Beginnings is a nationwide quality improvement initiative in which 89 hospitals are working collaboratively to achieve Baby-Friendly designation.