Approaches to cardiovascular disease in global health: Are we missing the boat?

Current approaches to cardiovascular disease are limited premised on faulty biomilitary logic. We will briefly examine approaches with regard to expansion of markets with ever tightening targets of BP, cholesterol and glucose control and now the NCD push in the Global South. We will see real world evidence that challenges these underlying assumptions. We will also look at forces from key opinion leaders, to journals to patient interest groups, to regulators and physicians groups to societal factors that perpetuate such thinking. Finally we will explore how Bigger bang for the buck can be obtained by focusing on social determinants of health of the marginalized in both the Global North and South.