Demographics of hard to reach populations in California and outreach strategies

This presentation will provide information on California's population likely to be eligible for coverage expansions under the ACA, in addition to providing detail on those likely to take-up coverage in two different scenarios. Special attention will be paid to the limited English proficient, racial/ethnic minorities, immigrant groups, and young adults. After discussing the potentially hard-to-reach populations in the state, we will discuss grants and marketing attempts by the Exchange and other entities in California to find and enroll those groups.