Sheila Murphy, PhD

University of Southern California
Annenberg School of Communication
3502 Watt Way
Los Angeles, CA
USA 90089-0281
Email: smurphy@usc.edu

Biographical Sketch: Dr. Murphy and her colleagues at the University of Southern California, Hollywood, Health & Society at the Norman Lear Center, the BBC World Service Trust examine how health-related information is conveyed in popular television both in the US and internationally and the factors (such as identification with a character, emotion or transportation) that make a particular health-related storyline more or less effective in changing viewers' knowledge, attitudes and beliefs.

Papers:
2047.0 Is what is good for the goose good for the gander?: A comparison of women's knowledge, attitudes and intent to vaccinate their daughters and sons against the human papillomavirus (HPV) 3284.0 Thinking you can: Self-efficacy and barriers to cervical cancer screening among Latinas 3284.0 Longitudinal effects of narrative versus non-narrative health messages on promoting women's cervical cancer-related knowledge, attitudes and behavior 5017.0 Role of maternal stress in cervical cancer screening and decisions about vaccinating sons and daughters against HPV 5191.0 Associations between anti-vaccine beliefs and sources of health information