Iana M. Simeonov

Insights & Innovation
University of California San Francisco
Schools of Pharmacy & Medicine
654 minnesota st
Suite 146
San Francisco, CA
USA 94110

Biographical Sketch: Iana Simeonov manages mHealth programs for the School of Medicine and is responsible for innovative application of mobile technology. She also directs consumer marketing and communications for the California Poison Control System, part of the UCSF School of Pharmacy and is a principal investigator/project director at the Public Health Institute. Her primary focus is on technology and innovation, particularly for underserved audiences. She has developed and launched SMS campaigns, online games, and apps for behavior change, outreach, and brand-building as well as produced digital and mobile tools for public health programs and projects nationwide.

Papers:
3147.0 Using commercial physical activity sensors in health research: Products and recommendations 3241.0 Using cinematic storytelling for a spanish-language pesticide awareness campaign 3415.0 Developing spanish-language tools promotores can use on mobile phones 4036.0 Mhealth revolution: Insights on ground-breaking mobile health research projects 4398.0 Social media as qualitative research: Reports of a data mining experiment