Olivia A. Wackowski, PhD, MPH

Assistant Professor
University of Medicine and Dentistry of New Jersey
School of Public Health
335 George Street, Suite 2100
New Brunswick, NJ
USA 08903

Biographical Sketch: Olivia Wackowski is an Assistant Professor at the UMDNJ School of Public Health. She teaches classes in health program planning and evaluation, and her research interests are in health communication, tobacco marketing, and tobacco product trends and perceptions. Today she will be talking about marketing tactics used by RJ Reynolds to supposedly promote the idea of “switching” from smoking to use of Camel Snus.

Papers:
4161.0 A content analysis of tobacco use imagery in 40 years of rolling stone magazine