Peggy Liu, B.S.

Ph.D. student
Duke University Fuqua School of Business
Marketing Department
100 Fuqua Drive
Durham, NC
USA 27708

Biographical Sketch: Peggy Liu is currently a third year Ph.D. student in marketing at Duke University's Fuqua School of Business. She conducts research on factors that influence consumer food choices, including menu labeling and food marketing.

Papers:
3139.0 Misinterpretation of the low endpoint of a calorie range biases calorie estimates of customized food products