R. Craig Lefebvre, PhD
RTI International
47 S. Palm Ave, Suite 208
Sarasota,
FL
USA
34236
Email:
craig.lefebvre@verizon.net
Biographical Sketch: Craig Lefebvre is Lead Change Designer at RTI International, Research Professor at the University of South Florida College of Public Health and chiefmaven at socialShift.
Craig is a Founding Director of the International Social Marketing Association and a Senior Fellow in the Society of New Communications Research. He has 7 books coming out this Spring (2013):
A new textbook: Social marketing and social change.
and a 6-volume series he has edited on social marketing.
Papers:
5135.0
State of professional education and training in social marketing
5135.0
Marketing social marketing to state health departments: Formative research for improving the nation's health
5135.0
Inclusion of social marketing objectives on the nation's health agenda: A case study