R. Craig Lefebvre, PhD

RTI International
47 S. Palm Ave, Suite 208
Sarasota, FL
USA 34236
Email: craig.lefebvre@verizon.net

Biographical Sketch: Craig Lefebvre is Lead Change Designer at RTI International, Research Professor at the University of South Florida College of Public Health and chiefmaven at socialShift. Craig is a Founding Director of the International Social Marketing Association and a Senior Fellow in the Society of New Communications Research. He has 7 books coming out this Spring (2013): A new textbook: Social marketing and social change. and a 6-volume series he has edited on social marketing.

Papers:
5135.0 State of professional education and training in social marketing 5135.0 Marketing social marketing to state health departments: Formative research for improving the nation's health 5135.0 Inclusion of social marketing objectives on the nation's health agenda: A case study