Improving school-to-parent communication about pediatric overweight/obesity with a tailored BMI report card: Using segmentation analysis to define a typology of parents/guardians and perceptual mapping methods for message development

4420.0
Battling the Obesity Epidemic One Intervention at a Time

Tuesday, November 5, 2013: 4:30 PM - 6:00 PM

Oral

This session highlights various influences and areas for intervention to battle the obesity epidemic.

Session Objectives: Describe the pediatric obesity epidemic. Identify avenues for intervention and prevention.

4:30pm

Impact evaluation of the enabling mothers to prevent pediatric obesity through web-based education and reciprocal determinism (EMPOWER) intervention
Adam Knowlden, CHES, MBA, MS, Manoj Sharma, PhD, Randall Cottrell, DEd, MCHES, Brad Wilson, PhD and Marcus Johnson, PhD

4:50pm

Effective media-public health collaboration in a public health emergency: Soaring obesity and chronic disease rates
Kate Long, MA, Nancy O'Hara Tompkins, PhD, Adam Martin, MPH, Emily Murphy, PhD and Elaine Bowen, EdD

5:10pm

School and family-based lifestyle intervention in obese Chinese children: A follow-up control study
Yanping Wan, M.D., Xiaomin Zhang, M.D., Xiaoyan Han, M.D., Jianrong Xu, MSN, Yiquan Zhou, M.D., Jialu Wang, Min Shen, RD, Ying Jiang, RD and Tao Tan, RD

5:30pm

See individual abstracts for presenting author's disclosure statement and author's information.