Leveraging What Walking Means to Mom: Formative Research to Inform the Branding of Walking to Increase Family Physical Activity
Michelle Segar, PhD, MPH1, Susan G. Zieff, PhD2 and Rodney Lyn, PhD, MS3
(1)University of Michigan, Ann Arbor, MI, (2)San Francisco State University, San Francisco, CA, (3)Georgia State University, Atlanta, GA