Local Loyalty Project: Can positioning a regional grocery chain as a purveyor of local foods increase customer loyalty and local foods sales?
Molly M. De Marco, PhD, MPH1, Beth Hopping2, Kemp Watson-Ormond2, Ariel Fugate3, Justine Williams2, Rebecca Dunning, PhD4, Rebecca Dunning, PhD4 and Rudolf Colloredo-Mansfeld, PhD2
(1)University of North Carolina at Chapel Hill, Chapel Hill, NC, (2)UNC Chapel Hill, Chapel Hill, NC, (3)Lowes Food Stores, Winston-Salem, NC, (4)North Carolina State University, Raleigh, NC