Opt4Health (Obesity Prevention Texts for Health): A social marketing mHealth campaign, integrating text, web, and voice messaging, for obesity prevention efforts in Mississippi and Louisiana
Caitlin Heitz, MSW1, Danielle Hollar, PhD, MHA, MS2 and Herbie Hollar, MMC3
(1)The OrganWise Guys, Inc, Suwanee, GA, (2)Healthy Networks Design & Research, Shepherdstown, WV, (3)Self, Shepherdstown, WV