Why are anti-vaccine messages so persuasive? A content analysis of anti-vaccine websites to inform the development of vaccine promotion strategies
Meghan Moran, PhD1, Kristen Everhart, M.A.2, Melissa Lucas, M.A.3, Erin Pricket, MA4 and Ashley Morgan, MA5
(1)Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, (2)University of Nebraska-Lincoln, Lincoln, NE, (3)University of Maryland, College Park, MD, (4)University of San Diego, San Diego, CA, (5)Reality Changers, San Diego, CA