Social marketing vs. social media: Unfolding the differences for health promotion audiences
Tali Schneider, MPH, CHES1, Brian J. Biroscak, PhD, MS, MA2, Carol A. Bryant, PhD1, James H. Lindenberger, BA1, Mahmooda Khaliq, PhD, MHS, CPH1, Alyssa Mayer, MPH, CPH1 and Robert J. McDermott, PhD1
(1)University of South Florida, Tampa, FL, (2)Yale University, New Haven, CT