A novel approach to tobacco cessation: “Quit and Stay Quit Monday”
Methods: We partnered with existing smoking cessation classes to conduct a quasi-experimental, a pretest-posttest study with two nonequivalent groups. Both the comparison and intervention groups received the same curriculum, but the intervention group was enhanced with Monday messaging. The Monday intervention class consisted of a Monday “tip of the week,” a Monday quit buddy, and encouragement for participants to quit or recommit to quitting on Mondays. Outcomes were assessed at two time points through cross-sectional surveys (at the final class and 3 months post-intervention).
Results: Instructors reported that the QSQM theme is a useful tool for encouraging smokers in their quit attempts. Preliminary data for 24 participants reveal a significant difference (p=0.046) in 30-day point prevalence abstinence, with participants in the intervention group more likely to report being quit over the past 30 days as compared to the comparison group at the time of the final class.
Conclusion: Monday messaging is promising as a novel and cost-effective approach to smoking cessation. Further research is needed to see the effect of Monday on additional outcomes and at the 3-month follow-up.
Learning Areas:Implementation of health education strategies, interventions and programs
List the components of a Monday-framed tobacco cessation program. Describe how Monday framing can enhance standard in-person smoking cessation classes.
Keyword(s): Tobacco Use, Treatment
Qualified on the content I am responsible for because: I am a trained public health scientist who has designed and implemented a pilot in order to test a novel tobacco cessation enhancement approach over the past three years. My other work and interests include non-cigarette tobacco dependence and e-cigarette regulations.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.