2015 APHA Annual Meeting & Expo

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Online Program

317095
A novel approach to tobacco cessation: “Quit and Stay Quit Monday”


Wednesday, November 4, 2015 : 8:50 a.m. - 9:10 a.m.

Elaine De Leon, MHS, Institute for Global Tobacco Control, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD
Catherine Tomko, Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD
Laura Fuentes, MM, Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD
Jane Kim, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD
Morgan Johnson, MPH, The Monday Campaigns, New York, NY
Joanna Cohen, PhD, Institute for Global Tobacco Control, Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD
Audio (mp3) recording Recorded Presentation (mp4)
Background: Analysis of Google search queries identified that smoking cessation searches peak early in the week, possibly indicating increased interest or motivation at the start of a new week. We are conducting a pilot of the “Quit and Stay Quit Monday” (QSQM) campaign in order to assess whether smokers who receive messaging to quit or recommit to quit on Mondays are more successful in their quit attempts.

Methods: We partnered with existing smoking cessation classes to conduct a quasi-experimental, a pretest-posttest study with two nonequivalent groups. Both the comparison and intervention groups received the same curriculum, but the intervention group was enhanced with Monday messaging. The Monday intervention class consisted of a Monday “tip of the week,” a Monday quit buddy, and encouragement for participants to quit or recommit to quitting on Mondays.  Outcomes were assessed at two time points through cross-sectional surveys (at the final class and 3 months post-intervention).

Results: Instructors reported that the QSQM theme is a useful tool for encouraging smokers in their quit attempts. Preliminary data for 24 participants reveal a significant difference (p=0.046) in 30-day point prevalence abstinence, with participants in the intervention group more likely to report being quit over the past 30 days as compared to the comparison group at the time of the final class.

Conclusion: Monday messaging is promising as a novel and cost-effective approach to smoking cessation. Further research is needed to see the effect of Monday on additional outcomes and at the 3-month follow-up.

Learning Areas:

Implementation of health education strategies, interventions and programs

Learning Objectives:
List the components of a Monday-framed tobacco cessation program. Describe how Monday framing can enhance standard in-person smoking cessation classes.

Keyword(s): Tobacco Use, Treatment

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am a trained public health scientist who has designed and implemented a pilot in order to test a novel tobacco cessation enhancement approach over the past three years. My other work and interests include non-cigarette tobacco dependence and e-cigarette regulations.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 5028.0: What works? The tobacco cessation landscape