Online Program

Gendered experience of tobacco stigma: Implications for tobacco control

Tuesday, November 3, 2015

Tamar Antin, DrPH, Critical Public Health Research Group, Prevention Research Center, Oakland, CA
Geoffrey Hunt, PhD, Critical Public Health Research Group, Institute for Scientific Analysis, Alameda, CA
Sharon Lipperman-Kreda, PhD, Prevention Research Center, Oakland, CA
Rachelle Annechino, MIMS, Critical Public Health Research Group, Prevention Research Center, Oakland, CA
Tobacco denormalization has become a widely accepted tobacco control strategy, shaping policies and programs throughout the United States as well as globally. In spite of the population-level success of California’s program, smoking prevalence remains high among the most disadvantaged Californians, including some ethnic minority women. In particular smoking risk for Black women is among the highest in the state, and these women experience among the greatest risk for tobacco-related diseases.  Such persistent disparities in smoking raise questions about the extent to which tobacco denormalization strategies have been designed with diverse groups in mind. Given that tobacco denormalization strategies emphasize the stigmatization of smoking, unintended consequences may exist for some groups. For smokers who already experience discrimination as a result of other social identities -- like ethnic minority women -- the stigma that they experience from smoking may intensify the “social isolation and marginalization” that they already experience, resulting in reactions to denormalization strategies that differ from the majority. This paper discusses results from a qualitative study that investigated tobacco stigma among Black young people in the San Francisco Bay Area. Interviews revealed that perceptions of and experiences with tobacco stigma were gendered for participants, raising important questions about the effectiveness of tobacco denormalization strategies for Black women as well as about the ethics of using stigma as a tobacco control strategy.

Learning Areas:

Public health or related public policy
Social and behavioral sciences

Learning Objectives:
Define tobacco denormalization. Critically assess the potential unintended consequences of tobacco denormalization for ethnic minority women.

Keyword(s): Public Health Policy, Health Disparities/Inequities

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the principal investigator of a TRDRP-funded grant on tobacco denormalization among Black youth. My scientific interests are related to health inequities among ethnic minority young people.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.