Online Program

Asbestos Public Health Campaigns and Disease Prevention Movements in the 21st Century

Wednesday, November 4, 2015 : 11:34 a.m. - 11:50 a.m.

Linda Reinstein, Asbestos Disease Awareness Organization (ADAO), Redondo Beach, CA
Asbestos, a known carcinogen, continues to be one of the largest man-made disasters and the root of a public health epidemic.  Between 1900 and 2013, the U.S. consumed 31 million tons of asbestos.  Globally, approximately 2 million tons are mined every year, and the U.S. imports more than 1,000 tons annually.  The general public’s lack of asbestos awareness and education is a large barrier to prevention of exposure and disease, and the threat of occupational, environmental, and consumer exposure persists.  The World Health Organization estimates that over 107,000 people die each year from asbestos-related diseases resulting from occupational exposure.  In the U.S., that translates to 10,000 preventable deaths each year.  While more than 50 countries have taken proactive measures and banned asbestos, the U.S. has lagged behind in policy initiatives, and imports continue.

This presentation will examine 21st century national and international public health campaigns, their strategic storytelling, and the data shared to protect public health.  Highlighting health and safety campaigns from Indonesia, Pakistan, and Turkey, this session will discuss new awareness and risk management trends in civil society, the private sector, and government.  Evaluating the obstacles and opportunities of technological advancements, Reinstein will also discuss cost-effective new media strategies for coordinating successful educational, advocacy, and community campaigns to protect public health. These strategies will explain how to replicate and sustain storytelling techniques in order to centralize educational information and resources, transition from one-sided messaging to public interaction, and empower workers and businesses to increase safety and compliance.

Learning Areas:

Occupational health and safety
Planning of health education strategies, interventions, and programs
Public health or related public policy

Learning Objectives:
Analyze the latest concepts in new and traditional media, emerging trends, and statistics for public health campaigns Identify success factors of outreach, education, and public health digital campaigns Explain how public health campaigns stimulate interpersonal discussion and expand community

Keyword(s): Occupational Health and Safety, Occupational Health and Safety

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I co-founded the Asbestos Disease Awareness Organization over a decade ago and have been dedicated to spreading awareness about asbestos and preventing related diseases since then. Recognized as an expert with more than 35 years of nonprofit experience in building and sustaining grassroots organizations, my work at ADAO has led to a specialty in developing, implementing, and leveraging integrated social media campaigns to a worldwide digital audience.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.