Online Program

Using Electronic Media to Enhance Public Health Education and Prevention

Tuesday, November 3, 2015

Ada Rubin, BA, Emergency Medicine Department, Bellevue Hospital Center, New York, NY
Aaron Hultgren, MD, MPH, MAT, Department of Emergency Medicine, New York University School of Medicine, New York, NY
Brittany Trogen, MSc, Emergency Medicine Department Belleve Hospital Center, Bellevue Hospital, New York, NY
Lauren O'Donnell, BA, Ronald O. Perelman Department of Emergency Medicine, NYU School of Medicine, Bellevue Hospital Center, New York
Nicholas Frankfurt, BS, Emergency Medicine Department, Bellevue Project Health Care, New York, NY
Since 1981, the Project Healthcare Program at Bellevue Hospital Center has organized an annual health fair targeting patients, visitors and the surrounding NYC community to provide health education and screening. Pre-health college students run booths educating visitors on topics such as: disaster preparedness, diabetes, domestic violence, HIV, injury prevention, cardiovascular disease, maternal health, smoking cessation, obesity, and other important health topics. In conjunction with the standard community health fair, an innovative contest was established in 2013 to explore multimedia approaches for improving health education on these same topics. The goals of this media contest were to engage pre-health students in health education, to explore the potential of various types of media in public health education, and to develop additional strategies to reach audiences beyond the traditional health fair. Since its inception, the contest has consisted of 42 entries representing 100 participants, utilizing several different types of media as contemporary public service announcements. Multimedia videos comprised a large number of entries (n=18), and a variety of social media strategies including Twitter, Instagram and Tumblr accounts were also developed, demonstrating the potential efficacy of these digital media approaches in future health education initiatives. Through participation in this media contest, students were also asked to consider the accessibility and educational constraints of their audience, resulting in increased awareness of the challenges inherent in public health outreach. This multimedia contest provides opportunities to incorporate electronic media and technology to further educate hospital visitors and patients as well as communities about health and prevention.

Learning Areas:

Communication and informatics
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Public health or related education

Learning Objectives:
Demonstrate the use of media and technology to improve community health promotion and education Describe an innovative approach to using media and technology to educate communities about public health and prevention topics

Keyword(s): Media, Health Promotion and Education

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Have been a public health educator for pre-health and graduate students working on innovative public health education projects and health prevention projects on influenza and noncommunicable diseases. Education interests include using media and technology with undergraduate and graduate public health students to explore new ways to educate the public about health and prevention. Faculty at NYU School of Medicine and affiliated with NYU Global Institute of Public Health who has presented nationally and internationaly.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.