Online Program

321022
Business model for elderly industry in Taiwan


Sunday, November 1, 2015

Ya-Ting Yang, Institute of Health Policy and Management, National Taiwan University, Taipei, Taiwan
Ping Jo Lin, School of Health Care Administration, Taipei Medical University, Taipei, Taiwan
Ju Chieh Lin, Taipei Medical University, Taipei, Taiwan
Mei-Ling Sheu, School of Public Health, Taipei Medical University, Taipei, Taiwan
Yi-Hsin Elsa Hsu, Taipei Medical University, Taipei, Taiwan
The world population is rapidly moving towards aging, and Taiwan is expected to climb up and rank second as an aged country in the world. Past ageing studies were mostly focused on the allocation perspective of resources and justice, however, the studies on the supply side of elderly businesses were relatively rare.

Our study aims to reduce the supply-demand interactive gap between the elderly citizens and the elderly business management though quantitative interviews with CEOs in Taiwan.

We selected 33 elderly business corporations in Taiwan and conducted 2-hour in-depth interviews with each CEO of corporations, i.e., totally 66 hours interviews, in 2014 to explore successful business models for elderly industry.

The results indicate that elderly industry in Taiwan is an aggregation of micro-markets, and is currently under a paradigm shift from previous seller’s market into an elderly-oriented buyer’s market. It complies with the diversified and substitutive needs for the elderly and their caregivers and regarded as an all-age friendly, universal and cross-industry integral model capable of providing a one-stop shopping complex service.

Due to the small market body of the elderly industry in Taiwan, we should enhance cross-border international services with China and Asian countries. In addition, we suggest researchers should pay more attention on opportunities for the elderly industry development.

Learning Areas:

Administration, management, leadership
Other professions or practice related to public health
Public health administration or related administration
Public health or related nursing

Learning Objectives:
Analyze Business Model of elderly industry in Taiwan

Keyword(s): Aging, Management

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have researching fund on business model for elderly industry and my scientific interest has been the business model for elderly industry in Taiwan.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.