Online Program

Using Partnerships to Reduce Infant Deaths: How Cincinnati Rallied Around the Issue of Safe Sleep

Wednesday, November 4, 2015 : 10:50 a.m. - 11:10 a.m.

Ryan Adcock, MPA, Cradle Cincinnati, 3333 Burnet Ave, Cincinnati, OH
This presentation will present an overview of how Cincinnati rallied to promote safe sleep for infants through a variety of unique partnerships and methods. Prior to this partnership, Hamilton County, OH saw an average of 16.1 sleep-related deaths a year from 2007-2013 (ranging from 14-18 each year). In 2014, this number dropped significantly to 7 sleep-related infant deaths. Here is what changed: maternity hospitals, non profit organizations, civic and political leaders, corporations and faith leaders all came together to prioritize the issue.  Interventions included: a hospital learning collaborative that enhanced signage and education in hospital settings and changed the modeling of sleep in nurseries; a partnership of more than 20 churches that helped spread the message; a collaborative of prenatal care providers who measurably changed the way they discuss sleep; a well-promoted free crib program; safe sleep signage in the baby aisels at local grocery stores; and a robust messaging campaign that included billboards, bus advertisments, social media, newspaper and radio ads.

Learning Areas:

Advocacy for health and health education
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Public health or related education

Learning Objectives:
Describe how to organize diverse partners, using the collective impact framework, to dramatically increase public health messaging on one key driver of infant mortality rates: sleep-related deaths.

Keyword(s): Infant Mortality, Partnerships

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I founded, and now lead, a collaborative on infant mortality reduction in Hamilton County, Ohio. One of our strategic areas of focus is the prevention of sleep-related deaths.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 5117.0: SIDS & Infant Mortality