Online Program

Does talking to the Rotary Club matter: Findings from stakeholder interviews in a community-wide teen pregnancy prevention initiative

Tuesday, November 3, 2015 : 2:30 p.m. - 2:50 p.m.

Joy Sotolongo, M.S. Rehabilitation Administration, Adolescent Pregnancy Prevention Campaign of North Carolina, Durham, NC
Elyse Keefe, iRT, Durham, NC
Many community public health initiatives include activities focused on educating elected officials, Rotary Clubs, faith leaders, and other community groups.  Often referred to as secondary stakeholder groups, as opposed to primary stakeholders who implement or are the beneficiary of public health activities, these groups are considered important for advocacy and sustainability efforts. Not much is known in the literature about the effectiveness of stakeholder education.  As one of eight project sites, the Adolescent Pregnancy Prevention Campaign of North Carolina (APPCNC) works in partnership with Gaston County North Carolina to implement a multi-component, community-wide teen pregnancy prevention initiative supported by the Centers for Disease Control and Prevention and the Office of Adolescent Health. Over the course of four years, project leaders provided 145 oral presentations to approximately 100 organizations on teen pregnancy prevention approaches. This session will present findings from interviews with 25 individuals from 19 organizations who attended two or more of these presentations. The purpose of the interviews was to ascertain if attending the presentations led to changes in knowledge, attitudes, and behaviors related to their roles in teen pregnancy prevention. Additional questions focused on participant perceptions of effective messages and their likelihood of advocating for future teen pregnancy prevention efforts. Findings include an increase in participants’ support for comprehensive approaches and an array of behavior changes. This session will present sampling methods, analysis approach, and results.  This session will discuss how project leaders used the results to inform project sustainability strategies.

Learning Areas:

Advocacy for health and health education
Conduct evaluation related to programs, research, and other areas of practice
Planning of health education strategies, interventions, and programs

Learning Objectives:
Describe outcomes for issue awareness activities with secondary stakeholder groups. Identify effective messages for secondary stakeholder groups. Evaluate the importance of secondary stakeholder education in light of these findings.

Keyword(s): Advocacy, Community-Based Partnership & Collaboration

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the primary evaluator for a five-year, federally funded teen pregnancy prevention demonstration grant. I have more than 15 years’ experience evaluating community-based prevention programs for adolescents and children in the fields of health, education, and workforce preparation.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.