Bringing the Grocery Store to the People: Process and Impact Evaluation of Produce on the Go, a Social Marketing Strategy to Reduce Food Access Disparities and Provide Nutrition Education to Rural Latinos
Learning Areas:Advocacy for health and health education
Planning of health education strategies, interventions, and programs
Public health or related public policy
Describe social marketing principles the process of designing and implementing a mobile grocery, including obtaining funding, partnerships, and permitting; mobilizing community support; and resolving unexpected challenges. Explain the marketing strategies used to encourage the purchases of healthy foods among low-income, rural Latino residents. Define the success of the pilot program from a variety of stakeholder perspectives.
Keyword(s): Community Development, Rural Health
Qualified on the content I am responsible for because: I hold a PhD in health communication and an MPH. My research focuses on using communication strategies to improve Latino health outcomes.
Any relevant financial relationships? Yes
|Name of Organization||Clinical/Research Area||Type of relationship|
|Produce on the Go||Food Access||Advisory Committee/Board|
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.