Online Program

Shopping for Health: The Progress and Promise of the Jackson Medical Mall

Monday, November 2, 2015 : 10:30 a.m. - 10:50 a.m.

Bettina Beech, DrPH, MPH, School of Population Health, University of Mississippi Medical Center, Jackson, MS
Primus Wheeler, MEd, Jackson Medical Mall Foundation, Jackson, MS
Academic Health Centers (AHCs) are typically located in dense urban areas, rendering organizational expansion challenging.  The need to relocate ambulatory clinics into more accessible community locations has encouraged AHCs to seek creative solutions to meet both organizational and patient needs.  Over the last 20 years, urban decay and suburban sprawl have contributed an increase in the number of abandoned shopping malls across the United States (U.S.).  The Jackson Medical Mall (JMM) located in Jackson, Mississippi (MS), is a medical complex conversion mall that was established in 1995.  Lessons learned in the design, development, financing, and partnerships needed to make an academic-, community-, business partnership a success will be described in this presentation. 

Managed by the Jackson Medical Mall Foundation, the JMM was launched as a partnership among the University of Mississippi Medical Center, Tougaloo College, Jackson State University and led by Dr. Aaron Shirley.  This comprehensive, multidisciplinary health care complex is located in a low-income, medically underserved community, with high rates of poverty and unemployment.  The goals of the JMM include:  to promote greater access to cost-effective; high-quality health care for central MS; to facilitate integration of human service delivery with health care delivery; to stimulate economic and community development in the area surrounding the mall; to utilize health care delivery activities to enhance educational activities; and to build financial strength of the foundation to ensure future reinvestment in the community.  Numerous successes, including impact of the JMM on the surrounding community will be presented as a national model.

Learning Areas:

Administration, management, leadership
Planning of health education strategies, interventions, and programs
Provision of health care to the public

Learning Objectives:
Discuss the elements of multi-sectorial partnerships in creating a community-centered, health care complex. Describe the downstream community benefits to academic-, community, -business partnerships. 3. Name the tangible successes of the Jackson Medical Mall.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Since 2001, I have been executive director, Jackson medical mall foundation (JMMF). JMMF is a non profit organization created to provide healthcare for the underserved, and to promote economic and community development. this primarily accomplished via the repurposing of a large abandoned shopping mall into a world class, one of a kind healthcare complex offering a one stop shop venue for healthcare and human service.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.