Online Program

A framework and approach for evaluating the CDC's Partnerships to Improve Community Health initiative in northern Maine

Monday, November 2, 2015 : 9:10 a.m. - 9:30 a.m.

Brenda Joly, PhD, MPH, Master of Public Health Program, University of Southern Maine, Portland, ME
Anush Hansen, MS, Population Health - Muskie School, University of Southern Maine, Portland, ME
Doug Michael, MPH, Eastern Maine Healthcare Systems, Brewer, ME
Jacey Keller, MPH, Population Health - Muskie School, University of Southern Maine, Portland, ME
George Shaler, MPH, Muskie School of Public Service, University of Southern Maine, Portland, ME
Zoe Miller, Master of Public Health Program, University of Southern Maine, Portland, ME
The Northern Maine Rural Collaborative (NMRC) is one of 39 awardees across the country that received funding from the Centers for Disease Control and Prevention (CDC) as part of the Partnerships to Improve Community Health initiative.  The goal of the NMRC is to prevent chronic disease by focusing largely on nutrition and physical activity in the seven-county region it serves.  Evaluation is a central feature of the work.  This presentation will focus on the evaluation approaches, frameworks, methods, and priorities from year one in an attempt to provide a clear path for others interested in evaluating similar initiatives, particularly those with a focus on physical activity and food insecurity. Emphasis will be placed on the two frameworks (e.g., Re-AIM, and the CDC framework) that were incorporated  and used to structure the evaluation, including a description of how various components of the frameworks were used as well as their perceived value. In addition, four specific methods and their application to various community settings will be discussed to showcase the process, context and outcome evaluation strategies that were effectively used and may be replicated by others. Finally, the session will include a discussion on the evaluation challenges faced during the first year of the initiative, including strategies for overcoming them.

Learning Areas:

Administer health education strategies, interventions and programs
Conduct evaluation related to programs, research, and other areas of practice
Planning of health education strategies, interventions, and programs

Learning Objectives:
Describe how elements from two evaluation frameworks were used to assess efforts in year one of the initiative. Discuss the process for establishing evaluation priorities. List two methods that were incorporated in the evaluation.

Keyword(s): Evaluation, Chronic Disease Prevention

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have been the principal investigator on national, state and local evaluation projects for over 15 years. I am serving as the local lead evaluator on this initiative and I am responsible for all aspects of the evaluation.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.